Privacy policy

This Privacy Policy describes how tilesofeurope.com (the “Site”, “we”, "store", or "us") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site. Demographic information such as age, gender and geographic location.
  • Purpose of collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: Shared with our processor Shopify, related third-party applications, and service providers.

Order information

  • Examples of Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.)
  • Purpose of collection: To provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: Collected directly from you.
  • Disclosure for a business purpose: Shared with our processor Shopify, related third-party applications, and service providers. Specifically Authorize.net for payment processing, Sales channels such as Google, Facebook, Instagram, TikTok, and Amazon, Shipping companies such as UPS and R+L Carriers, Eniture Technology for shipping calculations, Hotjar for feedback, Constant Contact and LocaliQ for marketing purposes, and SAS for answering services.

Customer support information

  • Examples of Personal Information collected: Same as the above mentioned information. Mainly contact information and messages recorded by phone operators.
  • Purpose of collection: To provide customer support.
  • Source of collection: Collected from you.
  • Disclosure for a business purpose: In addition to all mentioned above, SAS for phone calls and recordings, Hotjar for customer feedback and interaction feedback. Constant Contact for email marketing and other forms of marketing. All third-party applications related to selling and fulfilling customers' orders.

Any and all information collected by Shopify, the third-party applications, and service providers used on the site.

We may also collect non-personally identifiable technical data automatically generated by your use of our products and services. This includes but is not limited to operating system type, web browser type, language settings, device types used to access our website or mobile applications, pages visited on our website or mobile applications and the content accessed.

May have access to this information in order to provide customer support services on our behalf.
Retention period: We will retain this information for as long as necessary to provide customer support services and as required by law.

Rights of California residents: California residents have the right to request access to and deletion of their personal information, as well as the right to opt-out of the sale of their personal information. Please see our Privacy Policy for more information on how to exercise these rights.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

However, we will not sell your personal data to third parties nor do we use it for any purpose other than what is stated herein. Moreover, third parties are only provided with the minimum amount of personal data necessary in order for them to perform their respective tasks before they are securely deleted from their systems after the task has been completed.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
  • We use Constant Contact to send marketing and promotional information to customers. You can read more about how Constant Contact uses your Personal Information here: https://www.constantcontact.com/legal/privacy-center
  • We use LocaliQ as our third-party marketing agency to run ads and other related campaigns. You can read more about how Local iQ uses your Personal Information here: https://localiq.com/legal/privacy-policy

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Opt-Out Links:

You can opt out of personalized advertising by visiting Ads Settings. Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information

How Do We Use Your Personal Information?

We may use your Personal Information for a variety of purposes related to providing you with our services including but not limited to:

  • To fulfill orders placed by users via our website or mobile applications; including processing payments, shipping your order, and any other related services.
  • To provide customer service support such as responding to inquiries about product availability and other matters related to transactions conducted through our website or mobile applications;
  • For marketing purposes such as sending promotional materials about our products and services through email campaigns or other channels; and keeping you up to date on new products, services, and offers.
  • To improve user experience across all platforms associated with Tiles of Europe;
  • To analyze user trends and purchasing behavior using data collected from customer interactions so that we can optimize customer experience further.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

How Long Do We Retain Your Personal Data?

The length of time we retain certain categories of personal data depends on the purpose for which it was provided by you at the time of collection as well as required statutory obligations imposed upon us according to applicable law. After this period expires, we will securely dispose of your personal data in accordance with applicable laws.

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary deny list of IP addresses associated with repeated failed transactions. This deny list persists for a small number of hours.
  • Temporary deny list of credit cards associated with deny listed IP addresses. This deny list persists for a small number of days.

Selling Personal Information

We will not sell your personal data to third parties nor do we use it for any purpose other than what is stated herein. Moreover, third parties are only provided with the minimum amount of personal data necessary in order for them to perform their respective tasks before they are securely deleted from their systems after the task has been completed.

Your rights

How Can You Access And Control What Personal Data Is Stored About You?

Under applicable laws for some jurisdictions (e.g., European Union), you have certain rights regarding what personal data is stored about you:

  • Right to Access & Rectification: You have a right to access the personal data we hold about you in order to correct any inaccuracies that may be contained therein. You can make any changes necessary simply by accessing your account page on Tiles of Europe. All requests must be accompanied by a valid form(s) of identification proving ownership over said account – without prejudice since verifying ownership is essential before allowing access due to security reasons and protecting against identity theft attempts etc.. Also contains various other details to protect customers' private information from abuse etc..

  • Right To Object & Restrict Processing / Erasure Rights : In some cases where legitimate interests are contested after appropriate assessment & review , customers have the right object &/or request restriction / erasure of their respective personal data which might otherwise be processed under legitimate grounds justifiably determined according to applicable regulations . Customers need only communicate their concerns , requests and objections in writing citing legitimate grounds adequately arguing why they should be upheld for a decision making process involving a human element (depending on jurisdiction ; usually a qualified legal representative competent enough to assess complex level situations involving sensitive data) . If these rights are exercised successfully , all relevant processing activities concerning affected accounts shall cease immediately until further notice . In case valid reasons aren't supplied within reasonable timeframes , then existing rationale shall stand established basis for resuming any processing activities considered temporary suspended pending decision . Such decisions shall always be recorded accurately stating exact outcomes before being acted upon accordingly .

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name Function
_ab Used in connection with access to admin.
_secure_session_id Used in connection with navigation through a storefront.
cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
secret Used in connection with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_u Used to facilitate updating customer account information.

Reporting and Analytics

Name Function
_tracking_consent Tracking preferences.
_landing_page Track landing pages
_orig_referrer Track landing pages
_s Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_y Shopify analytics.
_y Shopify analytics.

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

More Information About Cookies

Further information about deleting and blocking cookies can be found at http://www.allaboutcookies.org.

Further information about our advertisers’ use of cookies can be found at:

Interest-Based Advertising - To opt out of interest-based advertising by advertisers, you may use the following consumer choice mechanisms by visiting:

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at sales@tilesofeurope.com or by mail using the details provided below:

Tiles of Europe., P.O. BOX 30000, Wilmington DE 19805, United States

Last updated: 04/10/2023

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://ico.org.uk/make-a-complaint/]